Hi, I’m Alice Jenny– founder, designer, mother of two, and the hands behind every stitch at Alice Jenny Upcycles.

This business was born from both necessity and passion. As a mum, I needed a way to support my family. As a creator, I needed an outlet for my imagination and energy. And as a human, I needed to do something meaningful—something that contributes rather than consumes.

Upcycling felt like the natural answer. It challenges me (and I love a challenge), it satisfies my perfectionist eye for detail, and it allows me to create pieces that are both beautiful and impactful.

To me, fashion isn’t about following trends—it’s about feeling. The right piece should make you feel confident, comfortable, edgy, calm, in control... like your truest self. Fast fashion not only hurts the planet—it dulls our individuality. It kills style.

That’s why I make clothes that tell a different story. One-of-a-kind pieces that stand out. That make people smile, spark conversation, and earn those “Wow! Where did you get that?” moments. Pieces that let you say, “It’s one-of-a-kind—just like me.”

Every design starts with repurposed materials, but they are anything but second-rate. They’re transformed with supreme craftsmanship, passion, and care. From sourcing to sewing, I do it all myself, ensuring that every piece meets my standards—and yours.

This isn’t just fashion. It’s a movement.
It’s wearable confidence.
It’s sustainable self-expression.

Thank you for being part of it.

— Alice Jenny